Essential Guide to Marketing Planning

Essential Guide to Marketing Planning

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This book provides practical guidance in how to research, prepare and present a great marketing plan.Toyota, for example, introduced its Yaris subcompact car in Europe using market- penetration pricing. ... Also, market-penetration pricing may be inappropriate for the kinds of channel members you need to use to reach targeted customer segments. ... employing new technology such as digital radio receivers, for example.

Title:Essential Guide to Marketing Planning
Author:Marian Burk Wood
Publisher:Pearson Education - 2007


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