Essentials of CRM

Essentials of CRM

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A Guide to Customer Relationship Management Bryan Bergeron ... Some new cars come equipped with Web-based direction finders, programs that pinpoint the location of the nearest ATM or ... BMW Assist, Mercedes-Benza#39;s Tele Aid, General Motora#39;s OnStar, and Ford/Qualcomma#39;s Wingcast use the Web to deliver information and services to their mobile customers. ... provide moderate to high- speed access to the Weba€” it will be even harder to escape the Interneta#39;s omnipresence.

Title:Essentials of CRM
Author:Bryan Bergeron
Publisher:John Wiley & Sons - 2004-01-30


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