For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The ideal tool for the next generation of entrepreneurs A time-tested book that today's students need to master the most essential and critical issues involved in starting and managing a successful new business venture.For example, a small flower shop offers a special service for customers who forget that special event. ... designated seat.44 Avis, the care rental company that aquot;tries harder, aquot; breaks down the entire car rental process into more than 100 incremental steps and ... of her companya#39;s sales from her appearances on shopping network QVC and finds that staying close to her QVC customers improves her business.
|Title||:||Essentials of Entrepreneurship and Small Business Management|
|Author||:||Thomas W. Zimmerer, Norman M. Scarborough|