Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.The Cooper S version had a 1.6-litre engine offering 130 bhp for those seeking the on-road experience of the original. ... Registrations in the first eight weeks were claimed to be double those of the Ford Puma in 1997 and more than ten timesanbsp;...
|Title||:||Essentials of Marketing|
|Author||:||Frances Brassington, Stephen Pettitt|
|Publisher||:||Pearson Education - 2007|