Essentials of Marketing

Essentials of Marketing

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Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.The Cooper S version had a 1.6-litre engine offering 130 bhp for those seeking the on-road experience of the original. ... Registrations in the first eight weeks were claimed to be double those of the Ford Puma in 1997 and more than ten timesanbsp;...

Title:Essentials of Marketing
Author:Frances Brassington, Stephen Pettitt
Publisher:Pearson Education - 2007


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