Ethical Chic

Ethical Chic

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In this age of social activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy: an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animalsa€”oh, and that makes them feel cool when they use it. All companies would love to have that kind of reputation, and a handful seem to have achieved it. But do they deserve their haloes? What does it take to become so admired? Can a company make a profit doing so? And how can consumers avoid being tricked by phony marketing? In Ethical Chic, award-winning author Fran Hawthorne takes her investigative-journalism skills--honed from more than two decades as a business journalista€”to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine.Putting aside the antenna problem with the iPhone 4, a€œApple has been at or near the top consistentlya€ in Consumer Reports computer rankings, according ... Best of all are the storesa#39; Genius Bars, whose technicians will answer almost any question and fix almost any problem at no cost. ... By 2011, it was mulling a cheaper version of the iPhone, and the iPad sold at a lower cost than rivals for its first year.

Title:Ethical Chic
Author:Fran Hawthorne
Publisher:Beacon Press - 2012-06-19


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