Daily newspapers are filled with marketing-related ethical issues: price collusion, phony advertising, and faulty products. Although we have learned much about ethics over the past two decades, the field seems to be more perplexing to marketers than ever before. Written from a decision-making perspective, Ethical Decision Making in Marketing provides students with an overview of the ethical problems faced by marketers and an introduction to some of the issues with which marketers struggle. Lawrence B. Chonko deals with one of the major concerns about ethical treatments--the unwillingness to grapple with the differences between people who subscribe to disparate ethical orientations. He does so by challenging students to consider how others might view ethical situations--what decision rules guide them, what their religious beliefs might be, what alternative courses of action they might consider, and so on. Chonko simplifies the presentation of ethical decision making by substituting a qpeople- are-differentq approach to the in-depth theoretical treatment of ethical decisions rules. Discussions of various marketing decision areas are included, as are numerous scenarios that will help students develop the decision-making skills to guide them in their careers. Ethical Decision Making in Marketing is the perfect text for use in undergraduate marketing courses and for graduate level courses in MBA programs.Other organizations view consumerism as a marketing opportunity and have attempted to create marketing strategies ... information sources How to assert consumer rights Importance of health and safety, user manuals and training Buying criteria, buying advice Models and brands data, independent consumer information programs Market research, two-way market dialogue Safety certification, care andanbsp;...
|Title||:||Ethical decision making in marketing|
|Author||:||Lawrence B. Chonko|
|Publisher||:||Sage Publications, Inc - 1995-05-02|