European Cases in Strategic Management

European Cases in Strategic Management

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By 1990 Makita had established a solid reputation for quality and after-sales service, supported by a three-day repair policy. ... expressed goal of supplying 25 % of European sales with locally manufactured products, Makita constructed a power tool plant in the UK. ... Robert Bosch was the third largest power tool producer in the world with manufacturing plants in Germany, the US, Brazil, and Switzerland.

Title:European Cases in Strategic Management
Author:John Hendry
Publisher:Cengage Learning EMEA - 1999


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