Evaluating Public Relations

Evaluating Public Relations

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Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningful results and to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies and this new edition includes full coverage and advice on the new industry standards on PR measurement. Covering both theory and practice, Evaluating Public Relations is an essential handbook for both students and experienced practitioners.Social Mention 156, 157 standardization 160 tools, confusion around 145a€“46 Twitter 145, 146, 150, 151, 157, 159 ... Agee, Warren 18 Williams, L W 164 Wilson, Jane 31 Wood, Julie 164 Wright, Donald 28 Gaunt, Richard and Wright, Donald 164anbsp;...

Title:Evaluating Public Relations
Author:Tom Watson, Paul Noble
Publisher:Kogan Page Publishers - 2014-05-29


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