Excellence in Business Communication

Excellence in Business Communication

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This text presents the dynamics of business communication with a lively, conversational writing style that takes students inside leading companies to (1) learn basic principles of business communication, (2) understand important communication issues, and (3) to profit from up-to-date discussions of the latest developments. *Focuses on actual companies and business situations to successfuully demonstrate how business communication works. *Concentrates on the essential communication skills needed to succeed in business today - skills that help students gain a competitive edge whether as employees vying for corproate positions, entrepreneurs competing for sponsors, or small-business owners competing for customers. *Offfers practical, realistic assignments, giving students; (1) vivid view of business communication; (2) on-the-job practice applying newly learned principles; and (3) exposure to all types and sizes of organizations, both domestic and international.If you had an hour, however, you could spend the first 5 minutes introducing the presentation, establishing rapport ... Choose Your Approach With a well-defined main idea to guide you, and a clear idea about the scope of your speech, you can anbsp;...

Title:Excellence in Business Communication
Author:John V. Thill, Courtland L. Bovée
Publisher:Pearson College Division - 2002-07-01


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