Scholarly Research Paper from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: A, Western Illinois University, course: Business Strategy a Policy, 43 entries in the bibliography, language: English, abstract: Introduction The purpose of this report is to determine and identify the qattractivenessq of the U.S. television (TV) manufacturing industry, i.e. to analyze the opportunities and threats that a company and its industry face due to the external environment. This external environment project will therefore after defining some key terms, analyze the dominant economic characteristics, the driving forces, and the competitive environment of the U.S. television manufacturing industry. To simplify matters the analysis will be performed from the point of view of an audio and video equipment producer, who is planning on entering the television manufacturing industry. Key Terms For a better understanding of the report this section will provides definitions of some important key terms used in the TV industry. CRT: cathode ray tube, the primarily technology used for TVs LCD: liquid crystal display, newer technology used for flat panel TVs, called LCD TVs PDP: plasma display panel, relatively new technology used for flat panel TVs, called plasma TVs DLP: digital light processing, relatively new technology used for rear-projection TVs LED: light-emitting diode OLED: organic light-emitting diode, technology, which is commonly used in mobile phones and digital cameras but is also applicable for TVs and computer screens FPD: flat panel display, including amongst others LCD, PDP, DLP, and OLED Analog TV: encodes TV picture and sound information as an analog signal DTV: digital television, qis a telecommunication system for broadcasting and receiving moving pictures and sound by means of digital signals q HDTV: high definition television, qis a television broadcasting system with a significantly higher rScholarly Research Paper from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: A, Western Illinois University, course: Business Strategy aamp; Policy, 43 entries in the bibliography, language: ...
|Title||:||External Environmental Analysis - The U.S. Television Manufacturing Industry|
|Publisher||:||GRIN Verlag - 2008-03|