Fair Value for Financial Reporting

Fair Value for Financial Reporting

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The strength of this Method 1 is that if the information is available, or can be developed, the resulting Fair Value (FV) of the brand is ... So, for example, Harley -Davidson (H-D) motorcycles are truly an iconic brand with two-wheel aficionados. ... is sufficiently higher than the unbranded comparable jacket to allow for the licensing fee charged by H-D for the use of its name. ... But if we were evaluating the Bobby Jones trade name used on golf shirts, we might look at the Disney and H-Danbsp;...

Title:Fair Value for Financial Reporting
Author:Alfred M. King
Publisher:John Wiley & Sons - 2006-04-27


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