Fake Stuff

Fake Stuff

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qThe Anthropology of Stuffq is part of a new Series dedicated to innovative, unconventional ways to connect undergraduate students and their lived concerns about our social world to the power of social science ideas and evidence. Our goal with the project is to help spark social science imaginations and in doing so, new avenues for meaningful thought and action. Each qStuffq title is a short (100 page) qmini textq illuminating for students the network of people and activities that create their material world. Yi-Chieh Lin reveals how the entrepreneurial energy of emerging markets, such as China, includes the opportunity to profit from fake stuff, that is counterfeit goods that rely on our fascination with brand names. Students will discover how the names and logos embroidered and printed on their own clothes carry their own price tag above and beyond the use value of the products themselves. The book provides a wonderful introduction for students to global markets and their role in determining how they function.Shanzhai cell phones gainedpopularity becausetheyare locally produced productsthatspeakto Chinese customersa#39;needs and desires, as opposed to the topdown development and marketing models of European and Americanowned cell phone companies. ... cell phone maker founded in2002, recently became the most successfulcell phone maker inChina next to Nokia, Samsung and Motorola.

Title:Fake Stuff
Author:Yi-Chieh Jessica Lin
Publisher:Routledge - 2011-03-29


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