Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and HaM have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Snappy and journalistic, Fashion Brands exposes how the use of advertising, store design and the media has altered our fashion 'sense' - and reveals how a mere piece of clothing can be transfomed into something with mystical allure.collection with Mossa#39;s name on it was co-designed by the model, based on favourite items from her wardrobe. It was also extremely ... (a#39;Kate Moss: Topshopa#39;s new musea#39;, Telegraph.co.uk, 20 September 2006.) The deal with Moss ... The slogan for the collection was a#39;Fashion is not a luxury, ita#39;s a right.a#39; Company Celebrityanbsp;...
|Publisher||:||Kogan Page Publishers - 2008-09-03|