Fashion on the Ration

Fashion on the Ration

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In September 1939, just three weeks after the outbreak of war, Gladys Mason wrote briefly in her diary about events in Europe: 'Hitler watched German siege of Warsaw. City in flames.' And, she continued, 'Had my wedding dress fitted. Lovely.' For Gladys Mason, and for thousands of women throughout the long years of the war, fashion was not simply a distraction, but a necessity - and one they weren't going to give up easily. In the face of bombings, conscription, rationing and ludicrous bureaucracy, they maintained a sense of elegance and style with determination and often astonishing ingenuity. From the young woman who avoided the dreaded 'forces bloomers' by making knickers from military-issue silk maps, to Vogue's indomitable editor Audrey Withers, who balanced lobbying government on behalf of her readers with driving lorries for the war effort, Julie Summers weaves together stories from ordinary lives and high society to provide a unique picture of life during the Second World War. As a nation went into uniform and women took on traditional male roles, clothing and beauty began to reflect changing social attitudes. For the first time, fashion was influenced not only by Hollywood and high society but by the demands of industrial production and the pressing need to 'make-do-and-mend'. Beautifully illustrated and full of gorgeous detail, Fashion on the Ration lifts the veil on a fascinating era in British fashion.... or who had to stand for long hours in their jobs, for example women working on production lines in factories, suffered greatly from the ... Bill Fagg was still hard at work, and responsible for writing and issuing press notices on every possible subject ... it from grease, perspiration and sunlight and where possible to wear it over a lightweight garment to give it a longer life. ... the higher prices now prevailing, and purchase tax in addition, our renovation service will be invaluable to you.

Title:Fashion on the Ration
Author:Julie Summers
Publisher:Profile Books - 2015-03-05


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