This corporate-strategy text provides a range of interesting and exciting case material, ready to use in isolation or in conjunction with the corresponding edition of Richard Lynch's Corporate Strategy.aquot;The problem for most car companies is that, unlike Daimler and Chrysler, they normally have huge overlaps with ... But with Daimler-Benz now betrothed, attention has switched to Volvo and BMW - the only other significant specialists thatanbsp;...
|Title||:||Financial Times Corporate Strategy Casebook|
|Author||:||Philip A. Wickham|
|Publisher||:||Pearson Education - 2000|