Financial Times Corporate Strategy Casebook

Financial Times Corporate Strategy Casebook

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This corporate-strategy text provides a range of interesting and exciting case material, ready to use in isolation or in conjunction with the corresponding edition of Richard Lynch's Corporate Strategy.aquot;The problem for most car companies is that, unlike Daimler and Chrysler, they normally have huge overlaps with ... But with Daimler-Benz now betrothed, attention has switched to Volvo and BMW - the only other significant specialists thatanbsp;...

Title:Financial Times Corporate Strategy Casebook
Author:Philip A. Wickham
Publisher:Pearson Education - 2000


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