Focus Groups

Focus Groups

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This new, updated edition of the widely cited classic offers a unique blend of theory and practice in a single, easy to read source. The Second Edition of Focus Groups: Theory and Practice provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory.Stressing the interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this work provides a systematic treatment of focus group interviews within the context of ...

Title:Focus Groups
Author:David W. Stewart, Prem N. Shamdasani, Dennis W. Rook
Publisher:SAGE - 2007


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