It is critical for the food industry to maintain a current understanding of the factors affecting food choice, acceptance and consumption since these influence all aspects of its activities. This subject has matured in recent years and, for the first time, this book brings together a coherent body of knowledge which draws on the experiences in industrial and academic settings of an international team of authors. Written for food technologists and marketeers, the book is also an essential reference for all those concerned with the economic, social, and psychological aspects of the subject.theory, the reader is referred to the numerous textbooks in this area such as Howard (1989), Schiffman and Kanuk (1991) and Solomon (1992). Most comprehensive models for consumer behaviour focus on decision making at a relatively high level of elaboration. ... It results from a perceived discrepancy between the consumera#39;s perception of the ideal state and the actual state he or she is experiencing.
|Title||:||Food Choice, Acceptance and Consumption|
|Author||:||Halliday MacFie, Herbert L. Meiselman|
|Publisher||:||Springer Science & Business Media - 2012-12-06|