Toma scores with a balanced look at the use of athletic programs as a tool in qbrandingq universities and in building community spirit, support, and identity both on campus and off. 11 photos.Spectator Sports in the Life of the American University J. Douglas Toma ... The rise of alumni as a force in institutional life coincided with the importance of having an institutional affiliation for social ... Illinois, or Berkeley, California a to watch the game against Georgia Tech or Oklahoma or Wisconsin or Southern California.
|Author||:||J. Douglas Toma|
|Publisher||:||University of Michigan Press - 2003|