It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive--and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release , Ronn Torossian reveals how public relations can do just that--while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google). For Immediate R.Toyota has consistently downplayed recurring complaints of unintended acceleration, pretending that nothing was wrong. ... acceleration only five have been confirmed, or that the Department of Transportation found that the problem wasanbsp;...
|Title||:||For Immediate Release|
|Publisher||:||BenBella Books, Inc. - 2013-08-21|