Ford and the Global Strategies of Multinationals

Ford and the Global Strategies of Multinationals

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Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state. This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.Toyota also started a new joint venture with GM (NUMMI), and Mitsubishi and Mazda established joint plants with Chrysler and Ford respectively. ... and even television sets, VCRs and other consumer electronic products (Ford Motor Companya#39;s Annual Report, 1987: 14). ... There are also four business units that continue to focus on Forda#39;s automotive service brands: Ford Credit; Hertz; Customer Service;anbsp;...

Title:Ford and the Global Strategies of Multinationals
Author:Maria Isabel Studer Noguez
Publisher:Routledge - 2003-08-27


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