'New insights and a provocative perspective characterized this book by Professors Welch, Benito, and Petersen. . . Managers will find the framework of this book very appealing and relevant to their everyday international efforts and inquiries. The book is mandatory reading for academics and graduates in business, international marketing, and international business.' - Carlos M. Rodriguez, International Marketing ReviewThe operations manual that a franchisee is expected to conform to is a key part of the effort to generate consistency ... on company-owned operations instead. For example. Tie Rack, a UK-based international retail chain, in the early 1990s had anbsp;...
|Title||:||Foreign Operation Methods|
|Author||:||Lawrence S. Welch, Gabriel R. G. Benito, Bent Petersen|
|Publisher||:||Edward Elgar Publishing - 2007-01-01|