Introduce the most important theories and views in strategic management today using this concise, yet complete, text. Harrison/St. Johnas FOUNDATIONS IN STRATEGIC MANAGEMENT, Fifth Edition, addresses the most recent changes in todayas business environment, including many topics that other strategic management texts often miss. This valuable text builds on a traditional theoretical foundation by using engaging examples from many of todayas leading firms to demonstrate principles and applications. This edition now highlights strategizing in the global arena and the contemporary challenges of increased globalization while offering more focused coverage of the increasingly important topic of ethics. The authors have refined this editionas streamlined content to correspond closely with the way you teach, while providing the flexibility for you to customize your course to the needs of your students with additional exercises or readings. The book thoroughly addresses the traditional economic process model and the resource-based model, as well as the stakeholder theory. Rely on FOUNDATIONS IN STRATEGIC MANAGEMENT, Fifth Edition, to offer an indispensable resource that your students need for immediate and long-term success in strategic management. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.... on Mission, Vision, and Purpose Identify Key Result Areas for Each of the Broad Goals Establish Specific Targets for Each Result Area and a Time Frame for ... For example, a broad goal may be to provide high levels of customer satisfaction.
|Title||:||Foundations in Strategic Management|
|Author||:||Jeffrey Harrison, Caron St. John|
|Publisher||:||Cengage Learning - 2009-09-18|