A leading business school economist lays bare the complexities of `strategic thinking' in business and offers a lucid and innovative analysis of the source of `competitive advantage'. Kay engages with and develops the work of Michael Porter, who is regarded by many as the pre-eminent authority on business strategy.This style is appropriate for a fashion business but not suitable for other types of franchise operation a such as fast food a where consumer tastes do not change ... In the dishwasher market, a Miele is positioned differently from a Zanussi.
|Title||:||Foundations of Corporate Success|
|Publisher||:||Oxford Paperbacks - 1995-04-20|