Foundations of Corporate Success

Foundations of Corporate Success

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A leading business school economist lays bare the complexities of `strategic thinking' in business and offers a lucid and innovative analysis of the source of `competitive advantage'. Kay engages with and develops the work of Michael Porter, who is regarded by many as the pre-eminent authority on business strategy.This style is appropriate for a fashion business but not suitable for other types of franchise operation a€” such as fast food a€” where consumer tastes do not change ... In the dishwasher market, a Miele is positioned differently from a Zanussi.

Title:Foundations of Corporate Success
Author:John Kay
Publisher:Oxford Paperbacks - 1995-04-20


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