Popular with readers from all backgrounds and interest levels, FOUNDATIONS OF MARKETING, 6th Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times depict the changing nature of business, keeping you in touch with and prepared for a competitive world. Illustrating the issues with captivating photos, screenshots, advertisements, and examples from real life, FOUNDATIONS OF MARKETING, 6th Edition also offers a variety of modern learning supplements, such as podcasts, videos, and an interactive marketing plan, to help you develop the practical decision-making skills you need for professional success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Conference in Sales Management, a Journal of Personal Selling 31, no. ... aFirm Market Orientation and Salesperson Customer Orientation: Interpersonal and Intrapersonal Influence on Customer Service ... John S. Seiter, aCompliments and Purchasing Behavior in Telephone Sales Interactions, a abstract in Dawn R. Deeter-Schmelz (ed.) ... 41Arbitron Inc., Arbitron Product Sampling Study, 2008, www.arbitron.com/downloads/product_ sampling_study.pdf (accessed January 24, 2013).
|Title||:||Foundations of Marketing|
|Author||:||William Pride, O. C. Ferrell|
|Publisher||:||Cengage Learning - 2014-01-13|