Franchising & Licensing

Franchising & Licensing

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The definitive resource for corporations in myriad industriesa€”now completely revised and updated. Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of Franchising a Licensing covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indispensable reference reveals how to: Raise capital, structure agreements, and protect intellectual property a€c Create market-responsive sales, marketing, and globalization strategies a€c Establish quality control and compliance measures a€c Assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising a€c And much more Comprehensive and applicable to domestic and international franchising initiatives alike, this essential guide remains the industry standard.Be sure to preserve this level of flexibility in your franchise agreement. 2. Because your franchise system will inevitably evolve, prepare the manual in a format that is user-friendly and easy to update. For example, a series of three-ring anbsp;...

Title:Franchising & Licensing
Author:Andrew J. SHERMAN
Publisher:AMACOM Div American Mgmt Assn - 2011-04-13


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