Futurist and Thought-Leader Gerd Leonhard (www.mediafuturist.com) shares his thoughts on the Future of Content, Media and Business. 'Friction is Fiction' presents a constantly updated compilation of Gerd's best essays, writings and most popular blog posts. The central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within transactions or business processes, i.e. by controlling the 'people formerly known as consumers'. The Future is all about winning the trust, and turning attention into revenues.This is the low-cost, black a white version of the book - if you want the full-color version please go to http://gerd.fm/cmrfB1Gerd Leonhard. 2) So what are those future value-determining factors? Here are a few from a long list that I have been compiling: ac The best quality experience, at the perfect time. ... The difference is just my particular use case, not the 0s and 1s. ... iPhone users that are fans are very likely to shell out $3 to get this cool widget, and in a way I guess they are now ... sessions when a true, bona-fide authority such as Stephen Hill (Producer of the superb Hearts of Space / HOS online radio anbsp;...
|Title||:||Friction Is Fiction: the Future of Content, Media and Business (Black and White Edition)|
|Publisher||:||Lulu.com - 2010-05-06|