From Concept to Consumer

From Concept to Consumer

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In From Concept to Consumer, renowned product developer Phil Baker reveals exactly what it takes to create great products and bring them to market. Bakera€™s product successes range from Applea€™s PowerBook to the Stowaway portable keyboard, the most successful PDA accessory ever created. Here, he walks you through the entire development process, showing how to develop products holistically, reflecting the crucial linkages between product design, engineering, testing, manufacturing, marketing, and distribution. Youa€™ll discover what makes a winning product, and why great ideas are just 5% of the process...the easiest 5%! Youa€™ll find practical guidance for planning, establishing teams, creating marketing requirements, avoiding a€œfeature creep, a€ prototyping, protecting intellectual property, market testing and positioning, preparing for customer service, implementing the optimal distribution strategy, and much more. After youa€™ve delivered your first breakthrough product, Baker shows how to follow up with another winner! Optimize your entire product development process Make everything work together seamlessly: from planning and engineering through distribution and marketing Get breakthrough industrial design without overpaying for it Deliver products that create a powerful emotional bond with your customer Time product delivery for maximum competitive advantage Make sure you dona€™t reach your market too latea€”or too early, either Leverage Asian manufacturing without falling victim to its pitfalls Successfully coordinate even the most complex worldwide product delivery programscompany was unable to transform it into an a€œexperience, a€ as Apple does. ... Apple chose a different approach, using a bigger display and a full-size keyboard, but made the MacBook Air so thin that they were notable to include an optical drive, anbsp;...

Title:From Concept to Consumer
Author:Phil Baker
Publisher:FT Press - 2008-10-22


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