Fundamentals of Strategy

Fundamentals of Strategy

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Developed for students on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering, this book focuses on the analysis and formulation of strategy.CASE EXAMPLE By 2005 Swedena#39;s Electrolux was the worlda#39;s largest producer of domestic and professional appliances for the kitchen, cleaning and outdoor use. ... in demand for domestic appliances and Electrolux expanded its range into washing machines and dishwashers. ... were made in the 1970s alone followed by major acquisitions of Zanussi (Italy), White Consolidated Products (USA), theanbsp;...

Title:Fundamentals of Strategy
Author:Gerry Johnson, Kevan Scholes, Richard Whittington
Publisher:Pearson Education - 2009


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