Gaining Influence in Public Relations

Gaining Influence in Public Relations

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Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations. Intended for scholars and graduate students in public relations, it also has much to offer practitioners, as well as scholars and students in organizational communication, organizational theory, human resources, and leadership.Video bulletin board (VBB), for example, which delivers text and graphics via television monitors, was tested in two factories ... and world news and for local job and division information, employee recognition and accomplishments, and social information. ... The team had added only one professional to its staff since 1992, and the combination of ongoing work to support many other PR activities, alonganbsp;...

Title:Gaining Influence in Public Relations
Author:Bruce K. Berger, Bryan H. Reber
Publisher:Routledge - 2006-08-15


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