This competency-based series is designed to give students a competitive advantage as they market themselves to potential employers. Fulfillment of customers' wants and needs at a fair profit is the focus of each text-workbook.... product items available. For example, you tomers have many brands, colors, sizes, and styles from which to choose. ... Product/Service Mix The product/ service mix is a combination of the products and services offered. Product/service mixanbsp;...
|Title||:||General Merchandise Retailing: Career Competencies in Marketing Series, Text-Workbook|
|Publisher||:||Glencoe/McGraw-Hill - 1990-03-09|