Unlock better opportunities with a new strategy for reinventing any business model. Succeeding with a new business whether in a corporation or a venture based setting requires taking a leap of faith. But in order to grow, the business will need to morph and adjust many times before it meets the needs of a viable market.Getting to Plan Bguides you through specific steps to effectively reinvent your entrepreneurial business model.This is a fantastic book. The stories are excellent . . . deep and insightful . . . and the storytelling is real.
|Title||:||Getting to Plan B|
|Author||:||John Walker Mullins, Randy Komisar|
|Publisher||:||Harvard Business Press - 2009-01-01|