Gift Giving brings together 21 scholars from a variety of disciplines - including consumer behavior, communications, and sociology - who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life. The text explores the role of values in gift exchange; the influence of ethnic, generational, and subcultural differences in gift exchange; how gifts to the self are manifested; and new directions and topics in gift giving. In these essays, gift giving occasions are probed for the meanings that can be illuminated with respect to this pervasive, yet not always positive, phenomenon. For anyone interested in gift giving behavior, this volume should prove both enlightening and provocative.Through this usage, the spirit of the gift is honored and the gift object itself is kept moving. Second is the consumera#39;s default option, which encourages gift exchange to take place at the telling of a story. Gifting a storyteller is a hallowed traditionanbsp;...
|Author||:||Cele Otnes, Richard Francis Beltramini|
|Publisher||:||Popular Press - 1996-01-01|