Global Companies, Local Innovations

Global Companies, Local Innovations

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Investigating the innovation activities of multinational corporations, this book uncovers and examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales through case studies of produce development by three global players: Toyota, Sony, and Canon. The microdynamic approach of the book allows an in-depth investigation of the engineering and technical aspects of innovation making. The book unfolds the complex and constant process of trial and error in innovation and reveals three fundamental natures of innovation making: complexity, interdisciplinarity, and prototyping and testing. In order to manage these three natures of innovation, firms have to plan, ironically, for unplanned situations and to collocate knowledge, people, and resources.The engine and battery divisions and BRVF formed working groups tocome up with a solution. Aftersome weeksof trials ... One of the working groups was aware that this adjustable air intake technologywas calledVariable Valve Timing organization (VVTi) and was usedfor the Mark II andCrown, ... In total, Toyota produced 60prototype carsand hundreds of engines (Uchiyamada, cited in Toyota 2000, 90).

Title:Global Companies, Local Innovations
Author:Dr Yasuyuki Motoyama
Publisher:Ashgate Publishing, Ltd. - 2012-10-28


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