Global E-commerce and Online Marketing

Global E-commerce and Online Marketing

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Specialists from business and academia present a meticulously researched, compelling examination of the effect that globalization, innovation, and relentless technological competition are having on the development of e-commerce and marketing. The editors offer practical managerial insights, important empirical findings, and new ways to comprehend the intricacies of the fast-morphing world of electronic business. The book's global perspective and cross disciplinary orientation will give marketing executives and their top level colleagues the framework they need to help their companies prosper.The Web strategy pursued by Delta Airlines is, in principle, similar to that of its competitor. However, we ... It thus seems that Deltaa#39;s Web site neglects to address the international audience. ATaamp;T and ... The manual is equally well developed.

Title:Global E-commerce and Online Marketing
Author:Nikhilesh Dholakia
Publisher:Greenwood Publishing Group - 2002


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