Global Innovation

Global Innovation

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... their distribution by using a franchising concept involving those dealers who were willing to support front-loading. ... Table 6.2: Estimated sales of Alliance washers and washer/dryers in the US ... Director of Marketing Information at WCI USA, could not contact Sears until the combo and Mansfield issues had been covered with Sears representatives. Whether or not 194. Estimated US Front-load potential W-W and Frigidaire 23, 123 Sears 41, 663 Total 64, 786 Estimated US Comboanbsp;...

Title:Global Innovation
Author:Jonas Ridderstråle
Publisher:Coronet Books Incorporated - 1996


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