Innovation has become the 21st century's industrial religion, and successful innovation and management are essential for a ompany's productivity. This comprehensive textbook provides a step-by-step guide to understanding, motivating and managing creative people, and offers methods for composing business models and competitive strategies to maximize return. It is unique in its provision of tools for raising capital for innovation and calculating financial risk. Global case studies, covering a diverse range of companies, make this an ideal companion for students of innovation management on business management, technological innovation or specialist engineering management courses. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/westland/index.asp... 110, 210, 243, 296 cities and Craigslist, 244a6 diversity and tolerance in, 327 life in, 235a6 most and least creative in USA, 326 specific, ... 207, 210 figures of merit, 257 intellectual property protection in, 154 and musical instruments, 217a 20 network costs, 230 predicted ... approach to, 115 technology acceleration, 201 a2, 204 use in business, 79a80, 266 use in service sector, 128a9 worlda#39;s first digital, anbsp;...
|Title||:||Global Innovation Management|
|Author||:||J. Christopher Westland|
|Publisher||:||Palgrave Macmillan - 2008-03-27|