Global Strategy

Global Strategy

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GLOBAL STRATEGY is the first textbook of ita€™s kind specifically written for the Capstone Management course for International Business programs and Strategic Management courses with a global emphasis. While the few other available international strategy texts focus on how to manage larger, multinational enterprises, Mike Penga€™s GLOBAL STRATEGY, Second Edition, offers several new perspectives. These include a broadened definition of global strategy; comprehensive and innovative coverage; in-depth and consistent explanations of cutting-edge research; and an interesting and accessible way to engage students. The text uses the strategy tripod--analyzing strategy from the industry-, institution-, and resource-based views--to answer the question: What determines the success or failure of firms around the globe? Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.... up in Australia. Recognizing the problems associated with Ford ... Nasser went on a shopping spree, acquiring Volvo Cars from Volvo and Range Rover from BMW and consolidating Mazda in the Ford portfolio. ... From 2001a€“2006, Bill Ford acted as both chairman and CEO, but failed to turn the company around. Instead anbsp;...

Title:Global Strategy
Author:Mike Peng
Publisher:Cengage Learning - 2008-10-17


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