Gower Handbook of Marketing

Gower Handbook of Marketing

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This edition has been revised to include new chapters on subjects as diverse as relationship marketing and international marketing research. The 36 contributors are all acknowledged leaders in their chosen field, with practical experience of marketing.If a customer walks into a Sears retail store on, say, Monday and selects a model he or she wishes to buy it can be in the ... A further sophistication that has recently been introduced is to offer a greater range of colours for appliances but notanbsp;...

Title:Gower Handbook of Marketing
Author:Michael J. Thomas
Publisher:Gower Publishing, Ltd. - 1995-01-01


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