Graphic Communications Today

Graphic Communications Today

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Learn what it takes to become a skilled graphic communicator! This edition of Graphic Communications Today is a staple for beginners as well as a smart, easy-to-use resource guaranteed to spur the creativity of aspiring designers, professional graphic artists, journalists and others. Written in a personal and engaging style, and loaded with examples of some of the finest graphic art in the world, the authors explain modern design principles and shows readers how to apply them to their own work. Extraordinarily complete coverage straddles a variety of media, including: magazines, newspapers, television and film, interactive multimedia, Web sites and more!Figure 5-30 Boo (Tiong) Koo a€” creative director and partner of the Singapore advertising agency, Icecream a€” created this simple Volkswagen (VW) Beetle print ad. ... the other graphic- nuances of the page should fuse, be in harmony, or at the very least, be compatible with one another. ... The New Beetle Wea#39;re on a roll .

Title:Graphic Communications Today
Author:William E. Ryan, Theodore E. Conover
Publisher:Cengage Learning - 2004


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