Graphic Design: The New Basics

Graphic Design: The New Basics

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Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.Adobe Illustrator, 72, 184, 256 Albers, Josef, 6, 8, 88 Alexander, Christopher, 216 All Possible Futures (Sueda), 12, 13 analogous color, 82, ... 81 Cheng, Alicia, 7, 149 Cho, Peter, 7, 246, 247 Christie, Archibald, 202 Church, Stephanie, 149 Cinema 4D, 243 CMYK, 86a€“87. ... 36, 46, 148a€“49, 150a€“51 Graphic Design Manual (Hofmann), 6 Grear, Malcolm, 6, 13, 99, 106, 107 grid, 6, 15, 16, 54a€“55, 70, 71, 122, anbsp;...

Title:Graphic Design: The New Basics
Author:Ellen Lupton, Jennifer Cole Phillips
Publisher:Chronicle Books - 2015-07-14


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