Grow the Core

Grow the Core

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Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, ita€²s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all topa€“performing companies achieve superior results through a leading position in their core business. Unfortunately, therea€²s very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to fronta€“line experience on over one hundred brand coaching projects.Talk real language: Geek Squad agents are trained to talk not in computer jargon (a#39;YourRAM needs increasingfrom1 Gb to2 Gba#39;)but ratherin real ... In consumer surveys theycomeout topin customer satisfaction versus other repair firms.

Title:Grow the Core
Author:David Taylor
Publisher:John Wiley & Sons - 2012-12-27


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