Create a Better World Through the Power of Profit! Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you donat have to just imagine; you can make it real. qGuerrilla Marketing to Heal the Worldq shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. Youall discover dozens of ways business can heal the world---and gain the practical marketing savvy to turn your values into business success. Learn how to: Create projects (and products) that accomplish social change, profitability, and cost reduction all at once Green your company in ways that save money and make money Gain enormous positive reputation as a visionary company worth supporting Expand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principles Turn marketing from a cost to a revenue stream Embrace abundance and transformation---and stop worrying about market shareWith conventional building logic, you insulate only enough to pay back the savings in heating costs. ... Replicated on a mass scale, construction cost would be $1800 cheaper than a comparable conventional house, and maintenance costs would drop $1600 per year. ... percent less than a Lexus SUV, can go 55 miles per hour on the energy the Lexus uses just for air conditioning, achieves the equivalentanbsp;...
|Title||:||Guerrilla Marketing to Heal the World|
|Author||:||Jay Conrad Levinson, Shel Horowitz|
|Publisher||:||Morgan James Publishing - 2016-03-15|