Handbook of East Asian Entrepreneurship

Handbook of East Asian Entrepreneurship

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qEconomic dynamics of East Asia is attributed to entrepreneurs. East Asian entrepreneurship and the related competitive strategies differ significantly from those from the western world. While there are many handbooks on entrepreneurship in general, there is no reference on East Asian entrepreneurship. This is the first of its kind in the market. The handbook provides a useful reference for those who want to know East Asian entrepreneurship. It also provides many excellent cases and illustrations on the growth of entrepreneurial firms and the rise of branded products in East Asia. q--From the Sony Trinitron TV set to the PlayStation videogame system, Sony had an astonishing ability to meet the next technical challenge: a brighter TV set with increased resolution, a more versatile CD player with better sound capability, an integrated camcorder, and the list goes on. ... All this changed with the successful emergence of Samsung and Apple at the start of the twenty-first century. Suddenlyanbsp;...

Title:Handbook of East Asian Entrepreneurship
Author:Tony Fu-Lai Yu, Ho-Don Yan
Publisher:Routledge - 2014-10-03


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