Handbook of Hospitality Operations and IT provides an authoritative resource for critical reviews of research into both operations and IT management. Internationally renowned scholars provide in-depth essays and explanations of case studies, to illustrate how practices and concepts can be applied to the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.Lovelock, C. H. (1981) Why marketing management needs to be different in services, In Donelly, J. H. and George, W. R. ... R. H. (2002) Strategic Operations Management a the new competitive advantage, Routledge: London Morris, B. and Johnston, ... in the hospitality industry, International Journal of Hospitality Management, 23, 5, 473a484 Rimmington, M. and Clark, ... Management in Hospitality and Tourism, Cassell: London Ritzer, G. (2000) McDonaldisation of Society, 4th edition, anbsp;...
|Title||:||Handbook of Hospitality Operations and IT|
|Publisher||:||Routledge - 2008-09-10|