Handbook of Media Economics, vol 1A

Handbook of Media Economics, vol 1A

4.11 - 1251 ratings - Source

Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The book provides a powerful introduction for those interested in starting research in media economics. Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television... HBO, cable channels like Aaamp;E, broadcast channels like ABC), different owners of content have taken different strategies for making that content available online. ... 96 Examples of providers in this group include manufacturers of stand-alone OTT devices (Roku, Apple TV), tablet and ... (Sony PlayStation 3, Microsoft Xbox 360), and manufacturers of a€œconnected TVsa€ (Sony, Samsung, Sharp, and Vizio).

Title:Handbook of Media Economics, vol 1A
Author:Simon P. Anderson, Joel Waldfogel, David Stromberg
Publisher:Elsevier - 2015-12-11


You Must CONTINUE and create a free account to access unlimited downloads & streaming