This handbook provides a comprehensive overview of Partial Least Squares (PLS) methods with specific reference to their use in marketing and with a discussion of the directions of current research and perspectives. It covers the broad area of PLS methods, from regression to structural equation modeling applications, software and interpretation of results. The handbook serves both as an introduction for those without prior knowledge of PLS and as a comprehensive reference for researchers and practitioners interested in the most recent advances in PLS methodology.Table 23.4 Service value statistics across contexts Entire Industry Industry Industry U.S. Spanish sample group1 group2 group3 sample ... CV (reflective measure) 0:79 0:73 0:83 0:77 0:80 0:71 Standard errorb 0:01 0:03 0:02 0:02 0:02 0:03 R2 0:63 0:54 0:69 0:60 0:64 0:51 ... Services, Shoe Repair, Laundry and Dry Cleaning Services, Computer Repair, Auto Repair, Veterinarian Care, Banking Services, anbsp;...
|Title||:||Handbook of Partial Least Squares|
|Author||:||Vincenzo Esposito Vinzi, Wynne W. Chin, Jörg Henseler, Huiwen Wang|
|Publisher||:||Springer Science & Business Media - 2010-03-10|