In an age of rising environmental concerns, it has become necessary for businesses to pay special attention to the resources they are consuming and the long-term effects of the products they are creating. These concerns, coupled with the current global economic crisis, demand a solution that includes not only business, but politics, ecology, and culture as well. The Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing provides the latest empirical research findings on how sustainable development can work not just for organizations, but for the global economy as a whole. This book is an essential reference source for professionals and researchers in various fields including economics, finance, marketing, operations management, communication sciences, sociology, and information technology.Unfortunately, not all the firms have the equal chance of success rate in international markets. ... For example, Pattnaik and Lee (2014) examine the impact of nine dimensions of cross-national distance and realize that economic, financial, political, administrative, cultural, demographic, knowledge and global connectednessanbsp;...
|Title||:||Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing|
|Publisher||:||IGI Global - 2014-10-31|