qThis book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to userq--Provided by publisher.A NEW MODEL OF MARKETING COMMUNICATION Consumer Decision Making Model When we talk about ... The classic traditional hierarchy framework asserts that a consumer goes through a three-stage process: cognitive, which refers to the awareness or learning something new; affective ... They will then go for an evaluation of their decision (Schiffman aamp; Kanuk, 1994:566-580; Solomon, 1996: 268).
|Title||:||Handbook of Research on Digital Media and Advertising: User Generated Content Consumption|
|Author||:||Eastin, Matthew S.|
|Publisher||:||IGI Global - 2010-07-31|