In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.Jose Carlos Korelo is Assistant Professor of Marketing at the Federal University of Parana, School of Business, since 2013. He was a PhD visiting scholar at Sauder School of Business, The University of British Columbia, Canada, in 2012. ... She recently won the 2012 Best Paper Premier Award presented by the Global Marketing Conference (comprised of EMAC, ANZMAC, KSMS, and the Japanese anbsp;...
|Title||:||Handbook of Research on Managing and Influencing Consumer Behavior|
|Publisher||:||IGI Global - 2014-10-31|