The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver fMarketing ethics (Me) and corporate social responsibility (csR) are related concepts that often cause definitional confusion among academics attempting to analyze social issues in marketing. the same linguistic obstacles confound public anbsp;...
|Title||:||Handbook of Research on Marketing and Corporate Social Responsibility|
|Author||:||Ronald Paul Hill, Ryan Langan|
|Publisher||:||Edward Elgar Publishing - 2014-07-31|